Up_and_Right_2.png

Todd Hussey

Recent Posts

YOU THINK YOUR BUSINESS MODEL IS READY FOR RECURRING REVENUE CLOUD? I DOUBT IT.

Posted by Todd Hussey

Oct 26, 2018 12:48:08 PM

Is your MSP, CSP, SaaS ISV etc business model truly ready to be successful? Have you figured out your value prop, personas, digital marketing plan, sales kit, financial model etc? Take our 15 minute assessment and send it back. cloudmspcsp

Read More

Topics: MSP, digital marketing, CSP

WHAT'S THE SIX STEPS TO BUILD YOUR RECURRING REVENUE CLOUD BUSINESS? TAKE A LOOK.

Posted by Todd Hussey

Oct 24, 2018 1:10:56 PM

Are you an MSP getting into the cloud? Or a Born in the Cloud CSP? Or a SaaS ISV? Cost effectively scaling your recurring revenue cloud business is hard - here's a proven methodology that can help.

Read More

Topics: MSP, digital marketing, CSP

What's a Modern Technology Provider? Want to be one?

Posted by Todd Hussey

Jan 19, 2018 10:08:35 AM

What's a Modern Technology Provider? Are you? Want to be one? Take our asessment

CLICK HERE TO RECEIVE A FREE CLOUD BUSINESS ASSESSMENT TOOL

 

 

 

Read More

Topics: Cloud Business Building, CSB, CSP

IT/Telecom VAR, MSP, Agent - You Tell Me You Want To Get Into The Cloud ASAP - How To Start

Posted by Todd Hussey

Dec 19, 2017 12:44:55 PM

So now you finally admit - you want to be in the cloud – and you want to be there NOW – smelled the coffee did you?

Wonderful but………………

Read More

Topics: Cloud Business Building, CSB, CSP

NeoCloud and CSBexcellence Partner to Deliver Digital Marketing-as-a-Service

Posted by Todd Hussey

Dec 7, 2017 9:19:12 AM

A few major disruptions have recently occurred in the technology and business world,

  • Cloud computing has emerged to become the most dramatic technology evolution in the past 20 years since when the internet first emerged in the 90’s. At it's core, one of the main benefits cloud provides businesses is the ability to deliver "business outcomes" to Business Managers.
  • The internet and cloud have teamed up to cause the demise of the traditional marketing and sales playbook where “interrupting” prospects is (was) the name of the game. Today the buyer is now in control of the sales process known as the buyers’ journey, 1. awareness, 2. consideration 3. decision. Marketing and sales is now executed in the digital world and according to IDC, 65% of B2B buyers have already researched and made a purchase decision before they contact a sales rep.
  • Technology purchases have moved out of the IT department to the Business Managers of an organization. According to Forrester 65% of new technology decisions are made by Line of Business Managers looking for cloud-based solutions to help achieve their desired business outcomes. Cloud Solutions Providers (CSP) are taking the lead in providing cloud-based business outcomes solutions to these Business Managers.
Read More

Topics: digital marketing, cost of sales

The buyers journey - the sure death of the channel (and many SMBs)........

Posted by Todd Hussey

Oct 18, 2017 11:44:37 AM

As much as we are all talking about the impact that cloud, subscription based consumption etc will leave many channel partners in the dust....I believe it's the new world of sales and marketing via the buyers journey that will be the real culprit.............

Time and time and time again, talking to, and working with ITSPs of all types (VAR, MSP, CSP, SI etc) and sizes I hear "ok, I'm ready to sell cloud - let's go!". Really?

Read More

Topics: digital marketing for Cloud MSPs and ISVs, cloud msp

Digital Marketing for Cloudy IT Solutions Providers - Problem Solved!!

Posted by Todd Hussey

Oct 12, 2017 8:12:37 AM

Yes, the cloud world is heating up. And an even more resounding yes to the marketing world heating up - even more? And for the cloud-focused IT Solutions Provider it's a double whammy!! How the hell is a cloud-focused IT Solutions Provider going to execute on this new world of marketing (let's call it marketing 2.0 for the heck of it) required to add great recurring revenue cloud business?

Read More

Topics: MSP, digital marketing

Dear Cloud Vendor, Want To Build A Channel? Are You Game?

Posted by Todd Hussey

Oct 10, 2017 8:41:27 AM

You're a CSP or SaaS ISV.........Are you ready to expand your market coverage? Thinking about the tradeoffs between hiring more direct sales people and creating an indirect channel to widen your footprint? Well, before you go too far down the indirect channel route, ask yourself these key questions - and don't forget to rate your responses.

Read More

Topics: cloud digital marketing, CSP

Great! You're a CSP! Now, How Do You Get New Clients?

Posted by Todd Hussey

Oct 5, 2017 11:54:54 AM

So you're a CSP and you just launched a new cloud service offering. Congratulations! All of that hard work to design, develop and launch your cloud solutions into the marketplace is finally beginning to pay off. Or is it? How is customer acquisition going? Are you bringing new customers on board without the use of personal networking or leveraging friends and family? Or are you still cherry-picking new deals?

Read More

Topics: cloud digital marketing, CSP

Microsoft Just (finally) Acknowledged The Cloud Providers' Achilles Heel

Posted by Todd Hussey

Jul 10, 2017 12:34:30 PM

It's happening........what's happening????????

Have you ever seen the movie "The Big Short"? True story about an investment banker that bet $1B on the housing collapse of 2008 - he shorted the housing market. Everyone thought he was insane telling him "You are shorting the housing market? No one doesn't pay their mortgage" and his investors (the owners of the $1B) were flipping out! But he was convinced he was right and everyone else was wrong (including Alan Greenspan). He was patient, and went through hell for 5 years until "it happened" - the housing market collapsed - we know the rest of the story - he and his investors made a freakin' fortune.
Read More

Topics: digital marketing as a service, cloud business

Recent Posts

Hussey_Toddy_5x7_2169.jpg