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Microsoft Just (finally) Acknowledged The Cloud Providers' Achilles Heel

Posted by Todd Hussey

Jul 10, 2017 12:34:30 PM

It's happening........what's happening????????

Have you ever seen the movie "The Big Short"? True story about an investment banker that bet $1B on the housing collapse of 2008 - he shorted the housing market. Everyone thought he was insane telling him "You are shorting the housing market? No one doesn't pay their mortgage" and his investors (the owners of the $1B) were flipping out! But he was convinced he was right and everyone else was wrong (including Alan Greenspan). He was patient, and went through hell for 5 years until "it happened" - the housing market collapsed - we know the rest of the story - he and his investors made a freakin' fortune.
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Topics: digital marketing as a service, cloud business

Want to grow your cloud business? Go to the gym!

Posted by Todd Hussey

Jun 12, 2017 4:35:09 PM

For too many years I was a "gym lollygagger" going to the gym too inconsistently and when I did I measured my results on how much time I would spend there. I was basically checking the health check box and got zippo results. A few years ago I finally came to my senses and signed up for a personal trainer spending a pretty hefty monthly OPEX (Operating Expense) for a committed 12 months.

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Topics: digital marketing as a service, cloud business

Is Becoming a Digital Marketing MSP a New Life for IT Sales and Channel Folks?

Posted by Todd Hussey

Jun 6, 2017 10:25:48 AM

I think we all know how a very large percentage of the 10's of thousands of the IT Channel/IT Solutions Providers (VAR, MSP etc) came about starting decades ago. In case you dont,

Many, many, many of these were started by a guy/gal that became tired of "working for the man" at a vendor (Cisco, Avaya, HP, you name it) or at an existing large IT Solutions Provider and said "heck I can do this myself" and/or they were part of the latest RIF. So he or she hung up a shingle, brought on some clients they knew and that trusted him/her and next thing you know, over time the client base grew, they now had a handful of staff and "voila - a nice little business emerged". And do you know that virtually everyone of these guys/gals say today "it's the best decision I've ever made"

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Topics: cloud business, digital marketing, cloud msp

Dear Cloud Vendor and Disti, Be Like Hubspot....or else....

Posted by Todd Hussey

May 18, 2017 9:41:17 AM

I've been in awe of Hubspot's success for years now (full disclosure - CSBexcellence is a Hubspot user and Gold Partner),

  • serious, serious growth for years now - in less than 10 years - Q4 2016 $76.4m revenue at 44% YY growth
  • 23,000+ customers 
  • selling SaaS (new definition of SaaS further down this blog) to the SMB!!!! I've been told hundreds of times from VC's "it's impossible to make a business selling SaaS to the SMB"
  • a massive following including 10's of thousands at their annual Inbound conference
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Topics: saas, cloud solutions, cloud business

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