Up_and_Right_2.png

Microsoft Just (finally) Acknowledged The Cloud Providers' Achilles Heel

Posted by Todd Hussey

Jul 10, 2017 12:34:30 PM

It's happening........what's happening????????

Have you ever seen the movie "The Big Short"? True story about an investment banker that bet $1B on the housing collapse of 2008 - he shorted the housing market. Everyone thought he was insane telling him "You are shorting the housing market? No one doesn't pay their mortgage" and his investors (the owners of the $1B) were flipping out! But he was convinced he was right and everyone else was wrong (including Alan Greenspan). He was patient, and went through hell for 5 years until "it happened" - the housing market collapsed - we know the rest of the story - he and his investors made a freakin' fortune.
Read More

Topics: digital marketing as a service, cloud business

Want to grow your cloud business? Go to the gym!

Posted by Todd Hussey

Jun 12, 2017 4:35:09 PM

For too many years I was a "gym lollygagger" going to the gym too inconsistently and when I did I measured my results on how much time I would spend there. I was basically checking the health check box and got zippo results. A few years ago I finally came to my senses and signed up for a personal trainer spending a pretty hefty monthly OPEX (Operating Expense) for a committed 12 months.

Read More

Topics: digital marketing as a service, cloud business

Want a superstar cloud sales rep - hire a Digital Athlete

Posted by Todd Hussey

May 23, 2017 8:08:05 AM

In today's cloud and digital world your sales (and marketing) staff must be Digital Athletes.

Am I ranting and raving when I constantly say - "What the heck is this guy/gal doing hiring a sales rep that was successful yesterday?" I'm not trying to be mean or belittle anyone but for anyone that knows me I'm just telling it like I see it. Hiring the guy/gal with the supposed Rolodex and was successful "yesterday" dialing for dollars is simply not going to work today - especially when selling recurring revenue cloud. Beyond the fact that today you need some form of marketing function feeding leads to a sales rep to make it all work, let's look at the DNA of today's sales rep - the Digital Athlete. Full disclosure first. When I read Inbound Marketing by Brian Halligan and Dharmesh Shah and The Sales Acceleration Formula by Mark Roberge I said "OMG we think eerily alike". Their thoughts on today's sales rep and mine are very similar.

Read More

Topics: msp marketing and sales, digital marketing as a service, modern msp

Recent Posts

Hussey_Toddy_5x7_2169.jpg