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The buyers journey - the sure death of the channel (and many SMBs)........

Posted by Todd Hussey

Oct 18, 2017 11:44:37 AM

As much as we are all talking about the impact that cloud, subscription based consumption etc will leave many channel partners in the dust....I believe it's the new world of sales and marketing via the buyers journey that will be the real culprit.............

Time and time and time again, talking to, and working with ITSPs of all types (VAR, MSP, CSP, SI etc) and sizes I hear "ok, I'm ready to sell cloud - let's go!". Really?

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Topics: digital marketing for Cloud MSPs and ISVs, cloud msp

Cloud will not be the only cause of death of the channel - the buyers journey will be also.

Posted by Todd Hussey

Feb 10, 2017 8:11:30 PM

As much as we are all talking about the impact that cloud, subscription based consumption etc will leave many channel partners in the dust....I believe it's the new world of sales and marketing via the buyers journey that will be the real culprit.............

Time and time and time again, talking to, and working with ITSPs of all types (VAR, MSP, CSP, SI etc) and sizes I hear "ok, I'm ready to sell cloud - let's go!". Really?

Read More

Topics: digital marketing for Cloud MSPs and ISVs, cloud msp

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